How something is marketed can be the difference between success and failure. If you'd like to turn your creativity in a business direction, the business administration marketing major is for you.
You'll start with a solid foundation of business principles and skills in your first year. In second year, you'll specialize in all things marketing including consumer behaviour, global marketing, e-commerce and advertising.
When you're finished, put your skill toolbox to work across all sectors of the economy. Marketing professionals are in high demand in public and private organizations in areas as diverse as customer service to public relations.
You're also well-prepared to identify markets and develop marketing plans for your own business.
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