Marketing Major – Diploma – Lloydminster Campus

Year I Required Courses
Credits

AC 130 Accounting I 3
AC 130 and AC 230 introduce concepts and applications of financial accounting. Topics include accounting concepts and principles, the recording process, preparing financial statements, internal control, cash and receivables.
AC 230 Accounting II 3
Continuation of AC 130. Topics include: inventories, capital assets, current liabilities, owner's equity in partnerships and corporations, analyzing financial statements, the statement of cash flows and accounting information systems. Emphasis on problem solving and application of financial accounting to real life situations. Provides experience in maintaining a manual accounting system. Prerequisite: AC 130.
BA 120 Organizational Behaviour 3
Look at behaviour of individuals and groups in organizational settings through theories and models and examine how behaviour can be modified to improve organizational efficiency and effectiveness. Case studies, exercises and role-plays drawn from real life used to illustrate principles.
CO 131 Communications I 3
This course offers an opportunity for business students to improve their business communication skills. The course covers a broad spectrum of writing skills and business messages. Emphasis in this course is on writing and formatting a variety of business documents—emails, letters, memos, proposals, and instructions/procedures. Prerequisites: Grade XII English or equivalent.
CO 231 Communications II 3
This course offers an opportunity for business students to improve their skills in two specific areas: written and oral communication. The written component of this course requires students to learn the fundamentals of report writing. The oral component of this course utilizes different multimedia technologies to hone the students’ oral presentation skills. Upon completion of this course, students will have mastered the technical skills required for effective written and oral business communication skills. Prerequisite: CO131.
CU 248 Business Computer Applications 3
This course covers a combination of the following computer applications: file management (Windows), word processing (Word), spreadsheets (Excel), presentations (PowerPoint) and using relational databases (MS Access). More depth and application of topics follow overviews of each individual application. Business topics are stressed in examples used.
EC 211 Macroeconomics 3
Emphasis on national policies and impact on the Canadian economy. Other topics are national income accounting, inflation models, employment theory, business cycles, balance of payments and money and banking.
MA 101 Business Mathematics 3
Solve practical financial and mathematical problems encountered in the business world through review of mathematics of ratios, percentage and basic algebra and their applications to business problems. Principle of time value of money covered in-depth with important applications to finance, investments and capital budgeting. Use financial calculators.
MK 170 Marketing Principles 3
Develop knowledge and understanding of marketing techniques including analysis of marketing operations, product assortment, price structure, channels of distribution and promotion of goods and services.
Business Elective 3
Your required courses include choosing from a list of elective course options. To choose your elective course, you will meet with the business academic advisor to discuss the available options.
Year II Required Courses
Credits

BA 250 E-Commerce 3
This course looks at E-Commerce from a managerial perspective.  Topics include an introduction to the intranet and extranet technologies, retailing (B2C), B2B, payment systems, corporate strategy, public policy, and global and ethical issues.  Prerequisite:  CU248
EC 111 Microeconomics 3
Provides the analytical techniques needed to analyze and understand consumer behaviour, production decisions of a firm, market structures and market price mechanism.
LA 180 Business Law 3
Study sources of law and the judicial system emphasizing contract law, contract of sale, consumer protection, restrictive trade practices, agency, negotiable instruments, unincorporated business and corporations, insurance, the law of torts and real property law.
MK 210 Consumer Behaviour 3
This course examines how different consumer segments make decisions about how to spend their money. To effectively employ the marketing concept, marketing practitioners must understand consumer behaviour concepts and theories. This course covers the exchange process involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. Prerequisites: EC 170.
MK 211 Global Marketing 3
This course is a comprehensive study of marketing in an international context. Topics covered in this course include the export process, licensing, joint ventures, culture, product adaptation, international distribution, and the international political and legal environment. Pre-requisite MK170.
MK 223 Advertising & Promotions 3
This course is designed to give students the opportunity to use the advertising and promotional techniques learned in MK170 in a practical hands-on way. Topics range from the role of advertising to the creative aspects of developing and presenting various promotional vehicles in their completed form. Prerequisite: MK170.
MK 230 Marketing Research 3
This is an introductory course in marketing research.  The course includes and experiential approach to the learning of techniques of marketing research.  Course content includes research designs, data collection instruments, sample designs, types of analysis, and research reporting.
BA 300 Co-op Internship 3
This course is a 16 week co-op internship where students receive an in-depth exposure to one employer organization. The work placement normally takes place with a business, not-for-profit, or government agency. Students have the opportunity to use the skills they learned during the first year of the Business Administration Program. P/F. Prerequisite: Maintain a 2.0 average in first year courses (based on a full course load). Co-requisite: Complete all scheduled co-op internship workshops.
Business Elective 3
Your required courses include choosing from a list of elective course options. To choose your elective course, you will meet with the business academic advisor to discuss the available options.
Business Elective 3
Your required courses include choosing from a list of elective course options. To choose your elective course, you will meet with the business academic advisor to discuss the available options.
Business Elective 3
Your required courses include choosing from a list of elective course options. To choose your elective course, you will meet with the business academic advisor to discuss the available options.
Note: You will need to meet with the business academic advisor to discuss and select your business elective options.




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