Marketing (MK) |
CREDITS |
|
MK |
170 |
Marketing Principles |
3 |
This course is designed to develop knowledge and understanding of marketing techniques. It includes analysis of marketing operations, product assortment, price structure, channel of distribution, and promotion of goods and services. Prerequisite: none. Co-requisite: none. |
|
MK |
210 |
Consumer Behaviour |
3 |
This course examines how different consumer segments make decisions about how to spend their money. To effectively employ the marketing concept, marketing practitioners must understand consumer behaviour concepts and theories. This course covers the exchange process involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. Prerequisite: MK 170. |
|
MK |
211 |
Global Marketing |
3 |
This course is a comprehensive study of marketing in an international context. Topics covered in this course include the export process, licensing, joint ventures, culture, product adaption, international distribution, and the international political and legal environment. Prerequisite: MK 170. |
|
MK |
223 |
Advertising and Promotions |
3 |
This course is designed to give students the opportunity to use the advertising and promotional techniques learned in MK 170 in a practical hands-on way. Topics range from the role of advertising to the creative aspects of developing and presenting various promotional vehicles in their completed form. Prerequisite: MK 170. |
|
MK |
228 |
Public Relations |
3 |
This course teaches students about the importance of creating strategic management relationships between an organization and its diverse publics. Course content includes public relations knowledge and practical guidelines for utilizing written, spoken, and visual techniques to reach selected audiences. Examples, case studies, and guest speakers are utilized to assist students with their understanding of this dynamic, ever-changing field. Prerequisite: MK 170. |
|
MK |
230 |
Marketing Research |
3 |
This is an introductory course in marketing research. The course includes an experiential approach to the learning of techniques of marketing research. Course content includes research designs, data collection instruments, sample designs, types of analysis, and research reporting. Prerequisite: MK 170. |
|
MK |
290 |
Marketing Strategy |
3 |
This course explains the basic concepts of strategic marketing. Detail analysis of customers, products, competition, markets, and resources are explored. The focus is on the process leading to value-added customer service. Market-driven strategies play an important role in establishing and maintaining a competitive edge. Prerequisite: BA 638 or EC 170. |
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