Virtual competition a unique catalyst for students to showcase skills

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March 23, 2021
Five Lakeland College business students competed against 50 of the province’s brightest post-secondary business students in the first virtual Alberta Deans of Business Case Competition.
While the competition was hosted in a different format, the virtual experience didn’t hinder what Mary Novick describes as a worthwhile opportunity to put their business knowledge to the test.
 
“The competition was tough, and the time constraint was definitely the true test for us especially while trying to maintain a good work-life balance. But it definitely brought the best in all of us. I surprised myself that I could sit for eight hours and power through the case. It forced me to think outside the box and be creative,” says the second-year business administration student majoring in accounting.
 
virtual meeting screen during case competition practiceThe team of Novick, Jeru Lopez, Fernanda Martinelli, Gabriella Fea and Maxime Lebo, were tasked with developing a case for Servus Credit Union. They had eight hours to apply a diverse blend of business knowledge in marketing, management, finance, accounting, and human resources to research, analyze, and articulate recommendations to a group of judges.
 
“This was my first year competing, and it was a great experience! Our team is accountable, and we worked hard and supported each other. Even though we didn't place this year, I believe we won because of the great relationship we built and the high-level experience we shared.
 
"Being part of this team allowed us to challenge what we have learned in our classes and apply it in real-scenarios, particularly in organizing our team to work efficiently and effectively. The competition provided us with an opportunity to enhance our skills and creativity in solving relevant business problems today,” says Lopez, who is also in the accounting major.
 
When asked to elaborate on what the experience means to her, Novick was happy to share that “after the competition, we got together virtually and spent hours reflecting on our experience. The team is so supportive of one another, professionally and personally. I’m happy I got to meet these brilliant people, and I am blessed to call them my friends.”
 
With support from the team’s sponsors--Metrix Group LLP and Newcart Contracting--and Lakeland business staff and faculty, Lakeland’s business case team put in more than 70 hours of virtual practice by completing case studies and delivering mock presentations.
 
Red Deer College hosted the 2021 competition from March 11 to 13. In the last 16 years, Lakeland has placed in the competition five times.
 
Photos: (Top) Lakeland's business case team is comprised of Mary Novick, Jeru Lopez, Fernanda Martinelli, Gabriella Fea and Maxime Lebo. (Bottom) The team during the last practice before the competition.

What Students Say
With the Student-Managed Farm you learn to be accountable for what you’re doing and the choices you make. You get an understanding of what it’s like to be out in industry or on a farm making decisions that count.

– Anthony Biglieni

Agribusiness Class of 2006

What Alumni Say
Lakeland College has been a integral partner in growing our own through the school of business. As an alumnus of the college, I have first-hand learning experience in the school of business. The professors welcome Servus Credit Union to facilitate classes in the Business Ethics course each year.

– Sandi Unruh

Senior Human Resources Consultant

What Faculty & Staff Say
Vertex has had great experience bringing on students from Lakeland College. We have found the Bachelor of Applied Science (Environmental Management) program to provide students with good academic knowledge of the environmental industry and the criteria that governs the land reclamation

– Sean Fuller B.Sc., P.Ag.

Vice President, Environmental Services, Vertex.

What Alumni Say
There is no way I would be where I am today without Lakeland College. It inspired me to be a better person and to get a job in something I love doing. I am so thankful I had such a great experience at Lakeland and I hope future students do as well.

– Danielle Gaboury

Business studies, Class of 2016.

What Students Say
I recommend the UT program to people all the time. The smaller setting Lakeland offers, is very conducive to learning. It's less intimidating than the larger universities and allows for more class interactions and discussions

– Kelly Mykytuk

2nd year UT student, 2017-18

What Alumni Say
Choosing to attend Lakeland College was one of the best decisions that I’ve made in my life so far. The welcoming and friendly Lakeland environment encourages a place of excellence, and fosters the ability to be successful not only in school, but in life.

– Mariah Van’t Hof

University Transfer, Class of 2015

What Alumni Say
I have loved my experience at Lakeland. The teachers are personable, and quick to share about their own experiences. They encouraged me to run with my own ideas and see what would happen; they got excited about my designs, which gave me the confidence to do my best and be more creative.

– Payton Ramstead

Class of 2016, Interior Design student.

What Alumni Say
At Lakeland College you are guaranteed to have time out of the classroom where you can put everything you learned together and actually see that what you’re learning is relevant.

– Alisa Brace

Animal Health Technology, Class of 2016.

What Alumni Say
The friendships I made, the experiences we were provided with, and the welcoming atmosphere of the Vermilion Campus made my time at Lakeland extremely valuable and memorable

– Grayden Kay

Animal Science & Agribusiness, Class of 2016.

What Alumni Say
Lakeland College was a learning environment unlike any other school. It allows students to learn beyond the classroom, and staff and faculty genuinely want to see students succeed. It’s a place where you can feel comfortable asking questions and where everyone has a place and fits in.

– Carson Reid

Agribusiness, Class of 2016.

What Alumni Say
The instructors were the highlight of my time at Lakeland. It made a huge impact on my college experience to have instructors who challenged, encouraged, and believed in me.

– Jessica Cadrain

Child & Youth Care, Class of 2016.

What Alumni Say
At the beginning of my first year, I was really stressed out as I felt I had no artistic ability. But with the instruction and time put in by the interior design faculty, I was able to develop my artistic abilities. Now I am fully confident in and exceeding well in the artistic side of this career!

– Naomi Mason

Interior Design Technology, Class of 2016.

What Alumni Say
I just feel like you get the best education at Lakeland, especially from the time that the instructors can actually spend with you. I like the class sizes too – everything’s been great about my Lakeland experience.

– Dean Coulson

Heavy Equipment Technician, Class of 2016.

What Alumni Say
I do give Lakeland College credit for reigniting my interest and even preparing me for Miss Rodeo Canada. Lakeland helped me to grow enough to have the confidence to think I could take on that role and become that person. I think that I have and I am really grateful for that

– Ali Mullin

Agribusiness, class of 2014, former Miss Rodeo Canada.

What Alumni Say
I feel the professors at Lakeland actually prepared me for the profession. It’s impossible to be just a number here when there are 12 students in all of your classes. When the school advertised small class sizes, they actually meant it.

– Stephen Mark Visser

Real Estate Appraisal and Assessment, Class of 2016.

What Alumni Say
I was involved in the president’s gala in April where I was an emcee for the evening, it was a great experience, and I had a lot of fun doing it and would recommend it to everyone.”

– Lucas Tetreault

HOPE Power Engineering, Class of 2017.

What Alumni Say
I would recommend Lakeland College for the simple fact that it's for everybody. As a mature student who went back to school much later than his 18th year, I was immediately accepted, and not ostracized in the least

– Donald James Shaw

Accounting Major, Class of 2016.

What Alumni Say
All the hands-on learning was great and very helpful once placed into the industry. Having clients leave with a smile after each service assured me that I was in the right field of work. I would recommend Lakeland to anyone.

– Courtnee Coolidge

Esthetician, Class of 2016.

What Alumni Say
The professors care so much about their students at Lakeland and are able to know each and every one of them by name, so much so that they are able to nominate a ton of students for awards.

– Stephanie Wakefeild

University Transfer, Class of 2016.

What Alumni Say
They really put you in the lead at Lakeland. Lakeland cares about its students, empowers them, and gives them opportunities to achieve their goals. I don’t see Lakeland as a stepping stone or a first step – I see it as a bridge and an integral part of my education.

– Alyssa Wells

University Transfer, Class of 2017.

What Alumni Say
I wanted to get experience in the field of assessment as it would give me exposure to what it’s like day to day. It was an invaluable experience as I find it hard to imagine what it would be like working in a particular field or area until I’m doing the work.

– Sheldon Farrell

Real estate appraisal and assessment, Class of 2017.

What Alumni Say
In the campus spa, they give you time to work with each client so nothing is rushed and you’re able to concentrate on providing the best service you can to your client.

– Daphney Couturier

Esthetician, Class of 2017.

What Alumni Say
It’s going to be a lot easier to start our first jobs having this experience and having been able to build our confidence in the campus spa. I love that we get to have this opportunity.

– Darby Watchel

Esthetician, Class of 2017.

What Employers Say
Lakeland is a great place to find employees. The college provides real world training that equips soon-to-be employees with knowledge and people skills that are highly sought after in the agriculture industry these days.

– Dustin Dinwoodie

Key Account Manager – Western Canada Arysta LifeScience

What Alumni Say
The hands-on field trips, quality of education i received, professors who are invested in your success, and all the friends I made. I exceeded my academic expectations and I also had a lot of fun. If i had to do it all over gain, i would choose Lakeland!

– Nicole (Audet) Pysh

Class of 2006, Environmental Protection & Class of 2008, Applied Environmental Degree