Lakeland College's new website reflects a refreshed brand and more importantly, provides an enhanced and fully responsive user experience to our visitors.

Screen shot of Lakeland College's new homepage.

Following 20 months of planning and work, Lakeland launched the new site on Oct. 1 with eSolutionsGroup Ltd., a multi-disciplinary consulting firm specializing in multimedia communications. The address remains lakelandcollege.ca.

The web redesign process included an evaluation of Lakeland's old website and web presence. Extensive consultation was completed with stakeholders, including surveys and interviews with current and prospective students, frontline and department staff, alumni and high school counsellors. Web traffic and use was analyzed, and a strengths (SWATr) assessment was also completed.

“Our new website is a powerful resource and communication tool. Whether you're a prospective or current student, member of our campus community or visiting from around the world, you'll learn how Lakeland is home to the most hands-on education in Canada,” says Georgina Altman, vice president of external relations and infrastructure.

“Lakeland was founded on the belief that students learn best through action. Hands-on learning has always been our focus. As you browse through this highly responsive site, you'll hear more about how our students come prepared to learn by doing because the real world doesn't wait.”

Receiving more than 3.25 million page views a year, Lakeland's new website features:

  • Streamlined and renamed central navigation structure with a more intuitive, plainer menu and menu categories
  • Refreshed presentation of program details including an enrolment contact on every page and a Learning in Action section for every school
  • More prominent search in the website header as well as a new Help Me Find feature in the website header
  • Prominent social integration with Instagram
  • Enhanced visuals to reflect new brand elements in page design including photos, videos and links
  • Added contact module listing key contacts and departments
  • New events calendars, including one for the Equine Centre and Aquatic Centre

Lakeland's new website also features a comprehensive site search and is fully mobile responsive. Popular functions were also updated, including the fee calculator, compare programs and external job postings for students and alumni.

In the coming months, Lakeland will continue to bring its brand to life on the new website, sharing its story in compelling, consistent ways for all of its audiences.

Lakeland last redesigned its website in 2018.

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Photo: Screen shot of Lakeland College's new homepage.